Social Media & Digital Marketing Specialist

Key Responsibilities:

• Develop and execute monthly/quarterly social media strategies aligned with organizational goals.
• Write, plan, publish, and manage high-quality, platform-specific content for social media platforms, including scripts, emailers, and thought-leadership pieces.
• Create quick-turnaround graphics, infographics, reels, and short videos using Canva/Figma; collaborate with designers for advanced creatives.
• Provide live coverage of events, field visits, teacher programs, and leadership sessions.
• Build and nurture educator communities (LinkedIn Groups, WhatsApp groups, Academy forums).
• Conceptualise and run digital, email, and WhatsApp campaigns to promote products, programs, services, and success stories, including supporting broader digital marketing, ATL, and BTL initiatives.
• Plan, execute, and monitor performance marketing and paid campaigns across Meta, LinkedIn, Google, and other platforms.
• Track KPIs (reach, engagement, conversions, follower growth, CTR, lead generation) and prepare weekly/monthly performance reports.
• Use analytics to refine strategy, optimise campaigns, and enhance content performance.
• Implement SEO optimisation across the website and social media platforms, including keyword research, metadata updates, and content enhancements to boost search rankings and reach.
• Stay updated on trends in education, EdTech, AI in learning, content formats, and platform behaviour.
• Develop innovative formats such as podcasts, educator stories, micro-learning videos, interviews, reels, and behind-the-scenes content.

Key Skills & Competencies

• Excellent written and verbal English communication skills.
• Strong understanding of social media trends, algorithms, analytics, and platform behaviour.
• Ability to design visuals/video editing using Canva/Figma; basic Adobe skills preferred.
• Ability to convert education/EdTech concepts into simple, engaging content.
• Creative storytelling and campaign thinking.
• Experience with Meta Business Suite, LinkedIn Analytics, Instagram Insights, scheduling and planning tools.
• Strong ownership, attention to detail, and ability to work with tight timelines and cross-functional teams

Experience & Qualifications

• 3-7 years of experience in social media, content creation, or digital marketing.
• Experience in the education or EdTech sector is a strong advantage.
• Bachelor’s degree in Mass Communication, Marketing, Education, English, or related fields.
• Candidates with portfolios showcasing impactful social/digital content will be preferred.