Position: Senior Marketing Manager
Industry: CPaaS
Location: Nagpur
Experience: 7+ Years
Key Responsibilities:
Lead and oversee the company’s overall marketing strategy (digital, branding, content, and communication).
Drive demand generation, brand visibility, and positioning across multiple markets.
Plan, execute, and optimize multi-channel campaigns to support sales and product growth.
Guide digital marketing initiatives, including SEO/SEM, paid campaigns, and social media.
Oversee content creation: website, case studies, white papers, emailers, blogs, and product communication.
Work closely with sales, product, and leadership teams to align marketing efforts with business objectives.
Analyze performance metrics, market trends, and competitor activity to refine strategies.
Manage and mentor the marketing team, agencies, and external vendors.
Ensure consistent brand messaging across all channels and customer touchpoints.
Requirements:
Bachelor’s/Master’s in Marketing, Business, or a related field.
7–12 years of marketing experience, preferably in SaaS/Tech/CPaaS/Telecom.
Proven experience in B2B marketing, demand generation, and integrated campaigns.
Strong leadership skills with experience managing teams and agencies.
Excellent communication, strategic thinking, and analytical skills.
Deep understanding of digital marketing tools, automation platforms, CRM, and analytics.
