Performance Marketing Manager

Position: Performance Marketing Manager
Location: Ahmedabad
Experience: 3+ Years

Responsibilities:
● Own and drive D2C website revenue growth, user acquisition, and conversion
● Plan and execute high-performance Meta campaigns (Facebook/Instagram Ads) with budget ownership of ₹1 Cr+ monthly
● Optimize website funnel metrics, including CTR, CVR, bounce rate, and time on site
● Identify opportunities to reduce CAC and improve ROAS through structured experimentation
● Oversee website merchandising, banners, offer placements, and product positioning
● Analyze user behavior and drop-offs using GA4, Hotjar, and CRO tools

Requirements:
● 3–4 years of experience in D2C/e-commerce growth marketing (Startup), specifically for FMCG or consumer brands
● Proven ability to manage and optimize Meta Ads and Google Ads across high monthly spends
● Strong analytical and problem-solving skills; ability to work independently on growth hypotheses
● Prior experience improving CAC, ROAS, and website conversion metrics at scale