Performance Marketing – (Conversational AI/B2B SaaS)

Key Responsibilities:

• Execute and optimize paid media campaigns across LinkedIn Ads, Google Ads, YouTube, ABM display networks, intent-based platforms, and retargeting channels.
• Translate the marketing strategy developed by the Head of Marketing into high-performing campaigns, audience segments, creative briefs, and ongoing optimization initiatives.
• Build, manage, and optimize multi-stage retargeting campaigns targeting website visitors, product page visitors, gated content downloaders, demo no-shows, and stalled sales opportunities.
• Develop audience segmentation strategies, assign creative assets for each stage of the buyer journey, and define audience exit criteria to improve campaign efficiency.
• Execute account-based marketing (ABM) campaigns by aligning LinkedIn campaigns with target account lists, Google Ads with bottom-of-funnel and competitor-focused landing pages, display retargeting campaigns, and intent-based advertising initiatives.
• Monitor campaign performance daily and ensure optimization against monthly Cost Per Qualified Pipeline (CPQP) targets.
• Conduct weekly campaign performance reviews and prepare quarterly recommendations for channel budget allocation based on historical performance and pipeline contribution.
• Collaborate closely with the in-house design team to develop campaign creatives, landing pages, video advertisements, and A/B testing assets.
• Maintain and organize a centralized library of marketing assets tagged by campaign and channel.
• Build, maintain, and enhance marketing dashboards in Looker Studio, providing visibility into campaign performance, pipeline contribution, and marketing ROI.
• Track and report key marketing metrics including advertising spend, impressions, click-through rate (CTR), demo bookings, Marketing Qualified Accounts (MQAs), pipeline sourced, and pipeline influenced revenue.
• Coordinate with external marketing agencies and performance partners, ensuring adherence to service level agreements (SLAs), conducting regular performance reviews, and supporting transitions when required.
• Ensure accurate implementation of tracking, attribution, and campaign measurement frameworks across all paid marketing channels.

Required Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Digital Marketing, or a related discipline.
• Minimum 3+ years of hands-on experience managing paid media campaigns within a B2B SaaS environment, preferably involving enterprise products with high annual contract values (ACV) and long sales cycles.
• Proven experience managing LinkedIn advertising campaigns with measurable contribution to qualified pipeline generation.
• Demonstrated expertise in optimizing campaigns based on business outcomes rather than vanity metrics.