Growth Marketing Manager – Edtech

• Develop and execute end-to-end B2C growth marketing strategies to drive customer acquisition and revenue.
• Plan, manage, and optimize campaigns across Google Ads, Meta Ads (Facebook & Instagram), YouTube Ads, Search, Display, Shopping, and Remarketing.
• Drive lead generation, conversions, and revenue through performance marketing initiatives.
• Monitor and optimize key marketing metrics, including ROAS, ROI, CAC, CTR, Conversion Rate, revenue growth, and other relevant performance metrics to drive business growth.
• Execute SEO strategies, keyword research, and website optimization to improve Google rankings and organic traffic.
• Conduct A/B testing and conversion rate optimization (CRO) to improve campaign performance.
• Manage digital marketing budgets and maximize marketing efficiency and ROI.
• Track campaign performance using Google Analytics (GA4), Google Tag Manager, Google Search Console, Meta Ads Manager, and other analytics tools.
• Collaborate with Product, Sales, Content, and Design teams to improve marketing performance and customer acquisition.
• Prepare campaign reports, dashboards, and actionable insights for business stakeholders.

Required Skills and Experience:

• 4+ years of experience in Growth Marketing, Performance Marketing, or Digital Marketing.
• Strong hands-on experience with Google Ads, Meta Ads (Facebook & Instagram), YouTube Ads, and SEO.
• Proven experience in B2C customer acquisition, revenue growth, and performance marketing.
• Strong knowledge of Google Analytics (GA4), Google Tag Manager, conversion tracking, and marketing analytics.
• Experience in managing digital marketing budgets and optimizing campaigns for maximum ROI.
• Excellent analytical, communication, and stakeholder management skills.

Educational Qualification:

• Bachelor’s degree in Marketing, Business Administration, Commerce, Engineering, or a related field.
• MBA in Marketing or Business Administration is preferred.

Preferred Qualification:

• Google Ads, Google Analytics (GA4), or Meta Blueprint certifications.
• Experience in EdTech, SaaS, E-commerce, or other high-growth B2C businesses.
• Knowledge of SEMrush, Ahrefs, HubSpot, Looker Studio, or Power BI is an added advantage.