Digital Marketing Ads Executive

Job Description

Job Title: Digital Marketing Ads Executive
Location: Indore

Job Summary:

We are looking for a results-driven Digital Marketing Ads Executive to manage and optimize our online advertising campaigns across multiple platforms. The ideal candidate will have experience with paid media, a good understanding of digital marketing strategy, and a strong focus on ROI and lead generation.

Key Responsibilities:

• Understand and deeply analyze client requirements and goals to effectively align the team with the needed strategies across digital marketing platforms.
• Make sure to stay updated with the latest platform update and market trends and update the ongoing ad campaigns, as and when needed
• Take responsibility and accountability for the ongoing and modified ads, campaigns, ad creatives, copies, captions, and placement to present the strategies to the client.
• Take extra care and caution in the quality control and assurance in the ongoing digital marketing projects
• Devise and lead innovative plans to meet client objectives and drive successful outcomes.
• Monitor and guide the digital marketing team and foster a nurturing and collaborative environment for everyone.
• Stay updated with reports, analyze growth metrics, and derive actionable insights in all the major digital advertising platforms.
• Periodically conduct meeting rounds and submit the performance insights to the core members and stakeholders in the EOD reports
• Continuously brainstorm creative ideas and strategies to enhance ad campaign effectiveness.
• Utilize digital marketing strategies for various products, leveraging online ads and trending/viral campaigns.
• Evaluate campaign performance, identify areas for improvement, and refine strategies accordingly.
• Complete necessary sheets and reports for seamless campaign management and execution.
• Present updates and reports to core team members, facilitating collaborative insights.
• Enhance social media efforts, striving to improve KPIs such as engagement and reach.

Requirements:

• Proven experience (1–3 years) in managing digital ad campaigns.

• Hands-on experience with Google Ads, Facebook Ads Manager, and other PPC platforms.

• Strong understanding of performance marketing, conversion funnels, and lead generation.

• Proficiency in Google Analytics, UTM tracking, and reporting tools.

• Knowledge of SEO and content marketing is a plus.

• Excellent analytical, communication, and problem-solving skills