Business Development Representative (BDR)

Role Overview

As a BDR, you will be responsible for identifying, engaging, and creating opportunities within high-value target accounts.

This is not purely a high-volume calling or mass-emailing role. The focus is on strategic account research, understanding business challenges, identifying decision-makers, mapping multiple stakeholders, and creating personalized outbound strategies.

Key Responsibilities

1. Strategic Account Prospecting

• Research and identify accounts aligned with Orvera’s Ideal Customer Profile (ICP).
• Understand target organizations, including their business model, customer service operations, technology landscape, growth priorities, and pain points.
• Identify key decision-makers, influencers, and buying stakeholders.
• Build account maps and develop multi-threaded engagement strategies.
• Prioritize accounts based on business potential, use-case fit, buying signals, and organizational context.

2. Account Penetration & Multi-Channel Outreach

• Develop customized outreach strategies for strategic accounts.
• Engage prospects through cold calling, personalized emails, LinkedIn, and other relevant channels.
• Build relationships with multiple stakeholders within target accounts.
• Follow up intelligently based on prospect behavior and business context.
• Develop creative approaches to penetrate difficult-to-reach enterprise accounts.

3. Consultative Prospecting

• Conduct prospect conversations with a business-problem-first and consultative approach.
• Understand prospects’ current processes, challenges, priorities, and desired business outcomes.
• Ask effective discovery questions instead of relying on a product-focused pitch.
• Identify relevant business use cases for Orvera’s solutions.
• Communicate value effectively and secure qualified next-step meetings.

4. Pipeline Generation

• Generate qualified meetings and sales opportunities for the Account Executive and sales teams.
• Own prospecting activity and pipeline generation targets.
• Maintain a healthy pipeline of target accounts and prospects.
• Maintain accurate CRM records, account intelligence, qualification details, interactions, and next steps.
• Continuously optimize messaging, channels, personas, and account strategies based on performance.

5. Sales & Market Intelligence

• Collaborate with Account Executives, Sales Leadership, and Marketing to improve prospecting strategies.
• Share insights on market response, objections, competitors, and emerging use cases.
• Identify patterns across successful and unsuccessful outreach.
• Contribute to improving outbound playbooks, messaging, qualification frameworks, and account-selection strategies.