Digital Marketing Executive – (IT/SaaS)

Job Description:
We are looking for a hands-on Digital Marketing Executive to manage SEO, paid advertising, social media, content marketing, website activities, and B2B lead generation for an IT/software company. The candidate should be able to manage multiple digital marketing channels and track campaign performance independently.

Key Responsibilities:

• Manage On-page, off-page, and Technical SEO activities.
• Plan and optimise Google Ads, Meta Ads, and LinkedIn Ads campaigns.
• Generate qualified B2B leads through digital marketing campaigns.
• Manage LinkedIn, Instagram, Facebook and YouTube.
• Handle keyword research, backlink building and competitor analysis.
• Manage website content, blogs and landing pages.
• Track performance using GA4, Google Search Console, SEMrush and Ahrefs.
• Prepare regular marketing reports and analyse campaign ROI.
• Use AI tools and modern SEO practices such as GEO/AEO.