Influencer Marketing Manager

Experience: 3 to 4 years

Key Responsibilities:
• Develop and execute influencer marketing strategies aligned with brand and campaign objectives.
• Identify, onboard, and manage influencers across tiers (nano, micro, macro, and celebrity) to build impactful collaborations.
• Lead end-to-end influencer campaigns – from creator identification and outreach to briefing, execution, and performance analysis.
• Negotiate commercial terms, deliverables, and timelines with influencers, agencies, and talent managers.
• Collaborate closely with internal teams (brand, social media, content, and performance marketing) to ensure seamless campaign execution.
• Track and analyse campaign performance, including reach, engagement, ROI, and conversions, and optimise campaigns accordingly.
• Build and maintain long-term relationships with key influencers and agencies to create a strong creator network.
• Maintain and expand the influencer database, tracking creator performance, audience insights, and collaboration history.
• Stay updated on emerging social media trends, new creator formats, and platform updates to keep campaigns innovative and competitive.

Requirements: