Senior Sales Manager (Government) (Furniture)

Job Description

Senior Sales Manager (Government) (Furniture)

Location: Mumbai

Industry:  Furniture Manufacturing

Job Summary

We are seeking an experienced Sales Manager (Government) (Furniture) to lead end-to-end sales operations for government, PSU, semi-government, and institutional tenders. The role involves identifying tender opportunities, ensuring compliant bid submissions, leading negotiations, and driving revenue growth through successful tender execution.

Key Responsibilities

1. Tender Management

• Identify and track government, PSU, municipal, and institutional tenders through GeM, CPPP, state portals, and other platforms.

• Analyze tender documents, including eligibility criteria, technical specifications, and commercial terms.

• Coordinate with internal teams for technical documentation, certifications, BOQs, and compliance requirements.

• Ensure accurate and timely submission of online and offline bids.

2. Sales & Business Development

• Develop and execute sales strategies for government and institutional clients.

• Build and maintain strong relationships with government officials, consultants, and procurement departments.

• Achieve quarterly and annual sales targets through tender wins and repeat business.

• Identify new departments, projects, and upcoming procurement opportunities.

3. Pricing & Negotiation

• Prepare competitive pricing in coordination with costing and finance teams.

• Lead negotiations during L1/L2 stages and finalize contracts as per company policies.

• Monitor margins to ensure profitability while maintaining competitiveness.

4. Post-Tender & Order Execution

• Follow up on tender results, LOA/PO issuance, and contract finalization.

• Coordinate with operations, dispatch, and finance teams for seamless execution and billing.

• Track payments and resolve client-side issues to ensure timely collections.

5. Compliance & Reporting

• Ensure adherence to government procurement policies and company SOPs.

• Maintain tender MIS, sales reports, win/loss analysis, and forecasting data.

• Keep documentation updated for audits and future reference.

Key Skills & Competencies

• Strong knowledge of government tenders, GeM portal, and PSU procurement processes

• Expertise in tender documentation, compliance, and bid management

• Excellent negotiation and relationship-building skills

• Strong commercial acumen and pricing strategy understanding

• Effective coordination and stakeholder management abilities

• Proficiency in MS Office, tender portals, and CRM systems

Qualifications

• Bachelor’s degree in Business, Engineering, or a related field (MBA preferred)

Experience

• 8-12+ years of experience in government/PSU/institutional sales

• Proven track record of successful tender wins and large-value contracts