Sales Sr. Executive/AM (Tile Adhesive)

Role Overview

As an Area Sales Manager, you will be responsible for managing and driving sales operations within your assigned territory. The role involves implementing sales strategies, managing channel partners, strengthening dealer networks, and building strong relationships with key stakeholders to achieve sales targets and enhance market presence.

Impact of the Role

The Area Sales Manager plays a vital role in strengthening market position and achieving revenue and market share objectives. Through effective team leadership, strategic planning, and customer engagement, this role directly contributes to business growth and competitive advantage in the assigned geography.

Key Responsibilities

Sales Strategy & Execution

• Develop and implement territory-specific sales strategies to achieve targets and increase market share.

• Ensure consistent achievement of monthly, quarterly, and annual sales goals.

Team Management

• Lead, train, and motivate sales officers to maximize productivity and performance.

• Monitor individual performance and provide regular coaching and feedback.

Dealer & Channel Management

• Identify, appoint, and manage dealer networks to expand market reach.

• Ensure product availability and visibility across all channels.

Market Analysis

• Conduct market research to understand customer needs, competitor activities, and industry trends.

• Use market insights to refine sales strategies and promotions.

Customer Relationship Management

• Build strong relationships with builders, contractors, applicators, architects, and approving authorities.

• Drive repeat business and long-term partnerships.

Sales Monitoring & Reporting

• Track sales performance and prepare detailed MIS and reports.

• Share insights with senior management for strategic decision-making.

Product Promotion

• Communicate product features, quality, and benefits through demos, presentations, and promotional activities.

• Promote Putty, Paint, Texture, and Tile Adhesives.

Inventory & Resource Management

• Coordinate with channel partners to maintain optimal inventory levels.

• Ensure efficient use of resources, including manpower and promotional budgets.

Compliance & Documentation

• Ensure adherence to company policies and reporting standards.

• Maintain accurate and timely records (online and offline).

Key Skills

• Strong leadership and team management skills

• Excellent communication and interpersonal abilities

• Result-oriented and self-driven

• Strategic thinking with adaptability to market changes