Job Description
Position: Digital Marketing Manager
Experience: 3 Years
Location: Pune
Industry: Digital Marketing
Roles & Responsibilities:
- Plan & implement campaigns across various digital channels, including social media, email, and paid marketing.
- Conduct market research to understand the client’s target audience and provide insights for campaign optimization.
- Manage and execute projects from start to finish individually and take client calls.
- Collaborate with cross-functional team members to ensure projects are delivered on time.
- Analyze campaign performance and provide regular reporting to clients.
- Actively participate in client calls and meetings, recommending digital marketing strategies.
- Analyze and provide the right feedback on technical issues.
- Create reports based on paid campaign performance and take corrective action
- Write content for landing pages, social media, paid ads, and emails.
- Stay up-to-date with the latest digital marketing trends and technologies and incorporate them into campaigns.
Required Qualifications & Skills
- A bachelor’s degree in marketing, information technology, or digital marketing.
- Certification as a PPC specialist or paid search specialist is beneficial.
- At least 3-4 years of experience as a paid search marketer or in the paid search space.
- A thorough working knowledge of demand-side platforms.
- A detailed understanding of practically applying PPC marketing principles.
- Data and web metrics analytical skills.
- Collaborative mindset and a team player.
- Passionate about marketing and search marketing.
- Driven to achieve results and make an impact.
Preferred Skills
- Facebook ads
- Google ads
- Ad copywriting
- Google analytics
- Tag manager
- Email marketing automations
- Website funnels
- Conversion tracking
